My first job I shot for Target is up now on their website. We shot all their new swim suits for Juniors, Women's, and Kids in Miami in late December. I had such a blast working with Target in-house and am looking forward to a few more shoots coming up with them this month and next. Thanks to my new found crew in Miami, Route 7 Productions and Wrench Digital.
Everyone has their opinions about marketing. Especially when it comes to Email Promos. You could ask 100 people and possibly get 100 different answers. Some people love it, others hate it. I get maybe 10 a day, from different hair, makeup, stylists, agents, producers, you name it. I'll admit.. most.... I trash. But, the reality is, if I like the image, and the shoot looks strong, I will absolutely, click on it. There lies the strength of marketing. You can send images out all day long, and if they don't stand out, no one will care. Whether its an email promo, a printed postcard, or a special book or poster you've spent a thousand dollars on.... If the images don't speak for themselves, you are most likely going in the trash.
I say all of this, because I used to think email promos were a waste. Until I saw the design my agent inherited from her super talented designer Ophelia Chong. Every week, or every other week my agent Alyssa will send out an email promo of the latest new images of her photographers, that work. Weeks or months may go by that my images don't make the cut. That only means I don't have the images that are worth the money or the time, to send the darn things out.
I think all marketing is helpful, but good marketing, is being smart about your choices. Your images, your design, and layout need to stand out, showcase your strongest work, or you will.. get lost in the crowd.
This months issue of Fitness Magazine has 3 of my images I've shot for them over the past few months promoting healthy living, lifestyle, and beauty. I couldn't love more contributing to this magazine. Real girls, gorgeous clothes, and inspiring us all to eat right, get gorgeous, and get fit.
I had a lot of fun today at 5th and Sunset Studios working on a new shoot for my book. I had the adorable Paisley from FORD models, the super talented Erika Parsons doing hair and makeup, and non other than my amazing sister Tawny Lehman styling for me. We spent a lot of time preparing, planning, and organizing the production of this shoot. I'm really happy with the results and can't wait to shoot a few more studio stories to compile a whole new body of work for my website. Shooting for yourself, no matter how busy you are, is so invigorating and refreshing. You can explore, push, and have fun with your work that jobs sometimes don't allow you to do. I can't recommend it more! Here's my crazy crew post shoot. Thanks guys!!!!