EMAIL BLASTS

Everyone has their opinions about marketing. Especially when it comes to Email Promos. You could ask 100 people and possibly get 100 different answers. Some people love it, others hate it. I get maybe 10 a day, from different hair, makeup, stylists, agents, producers, you name it. I'll admit.. most.... I trash. But, the reality is, if I like the image, and the shoot looks strong, I will absolutely, click on it. There lies the strength of marketing. You can send images out all day long, and if they don't stand out, no one will care. Whether its an email promo, a printed postcard, or a special book or poster you've spent a thousand dollars on.... If the images don't speak for themselves, you are most likely going in the trash.

I say all of this, because I used to think email promos were a waste. Until I saw the design my agent inherited from her super talented designer Ophelia Chong. Every week, or every other week my agent Alyssa will send out an email promo of the latest new images of her photographers, that work. Weeks or months may go by that my images don't make the cut. That only means I don't have the images that are worth the money or the time, to send the darn things out.

I think all marketing is helpful, but good marketing, is being smart about your choices. Your images, your design, and layout need to stand out, showcase your strongest work, or you will.. get lost in the crowd.

Get Gorgeous, Get Fit, and Eat Right

This months issue of Fitness Magazine has 3 of my images I've shot for them over the past few months promoting healthy living, lifestyle, and beauty. I couldn't love more contributing to this magazine. Real girls, gorgeous clothes, and inspiring us all to eat right, get gorgeous, and get fit.

NEW STUDIO WORK

I had a lot of fun today at 5th and Sunset Studios working on a new shoot for my book. I had the adorable Paisley from FORD models, the super talented Erika Parsons doing hair and makeup, and non other than my amazing sister Tawny Lehman styling for me. We spent a lot of time preparing, planning, and organizing the production of this shoot. I'm really happy with the results and can't wait to shoot a few more studio stories to compile a whole new body of work for my website. Shooting for yourself, no matter how busy you are, is so invigorating and refreshing. You can explore, push, and have fun with your work that jobs sometimes don't allow you to do. I can't recommend it more! Here's my crazy crew post shoot. Thanks guys!!!!

New Years in Utah

I got to spend the New Year celebration with some good friends just outside of Park City Utah. There was barely a drop of snow, as you can see, but we filled the time we're used to skiing with horseback riding, hiking, home made dinners, and games played into the wee hours of the night. Its one of my favorite vacations, this now yearly trip, and I think the good times are apparent in the little collage of our weekend.

KRISTIN BAUER

I got to spend the day recently with the lovely Kristin Bauer from True Blood. She was such a beautiful presence in the studio and beyond a pleasure to work with. Thanks to everyone that came out to 5th and Sunset studios that day to help. The issue is running thru January 3rd.

FITNESS WORKOUT

This months January issue of Fitness Magazine features an editorial section I photographed called you can do it, a few images in the contents pages, and one winter image I took for them last winter in Mammoth. Grab a copy with Brooke Burke on the cover and get motivated to move this winter. I know it made me miss the warm weather!

FOAM SNOWBOARD GIRLS

Last winter I had the lovely opportunity to head to Aspen with my friends at FOAM Magazine to photograph 9 of the worlds top female snowboarders. We grabbed them post X games at the Viceroy hotel for a few hours each and explored their personalities on and off the snow. Its was a reunion for quite a few of us. I had photographed Torah Bright, Anne-Flore, Gretchen Bleiler, Elena Height, and Chanelle Sladics all before on several editorial and advertising campaigns in the past. We had a blast running around the hotel, shooting in the jacuzzi, the rooms, on the slopes, and just about everywhere we could find. Thanks so much to The Viceroy at Aspen Snow Mass for an unforgettable trip and all the girls at FOAM for putting together such a fun week. The images and interviews are in this months issue and more in depth on their website at
www.foammagazine.com